Samples

MDQ independently operates an online sample library of 7.63 million respondents. We have also built resource access channels to external third-party partners and established connections with over 1,000 private domain traffic resources. Our capabilities cover tens of millions of general consumers. Meanwhile, we have greatly strengthened our field execution capacity covering tier-4 and tier-5 lower-tier cities, all age groups, a wide range of general industries as well as niche vertical sectors including IT, pet care, home appliances & furniture, medical practitioners, bar venues, investment and finance, etc.

General Consumers Samples
Automotive Samples
New Energy Vehicles Samples
Travel, Entertainment & Catering Samples
Pet Samples
Maternal & Baby Samples
Cosmetics Samples
Healthcare Samples
General Consumers Samples

As of 2025, MDQ independently operates an online sample library of 7.63 million respondents. We have built resource access channels to external third-party suppliers and established connections with over 1,000 private domain traffic resources. This has significantly boosted our field execution capacity covering tier-4 and tier-5 lower-tier cities, general industries and various vertical niche sectors.

Sample Distribution & Demographic Structure covers population distribution, gender ratio, city tier distribution, age structure, education attainment, employment status, personal income and household income, etc.

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Rigorous recruitment channels

MDQ recruits panel members via real-name registration. We deploy multiple technical anti-fraud measures including ID card verification, mobile phone authentication, location verification, as well as MAC and Cookie identification to block suspicious respondents from entering the sample pool.

We also adopt IP address detection technology to restrict repeated registration, so as to maximize the diversity of sample structure. For instance, only one individual is generally allowed to join the panel under the same corporate or household network.

Diverse Sample Categories with Strong Representativeness

MDQ has attached great importance to panel quality and diversified sample segments since its establishment, and has consistently strived to improve them. Thanks to our persistent efforts, we have won unanimous recognition from all clients.

  1. 1、MDQ’s panel boasts rich and diverse demographic attributes, covering users from all walks of life, various regions, age groups and income brackets. We support precise filtering based on detailed classification tags to locate target respondents, including niche groups such as B2B professionals, IT practitioners, vehicle owners, parents and corporate management.
  2. 2、MDQ places high value on panel members’ experience. We deploy a comprehensive reward system to boost respondents’ willingness to participate. Meanwhile, well-designed survey allocation and management help avoid survey fatigue among users.
  3. 3、MDQ applies a full set of anti-fraud detection methods across multiple survey stages to identify and remove low-quality panel members, sustaining the healthy development of our panel.

Comprehensive & Accurate Attribute Labels

  1. 1、After successful registration, MDQ panel members may submit more detailed personal information. The system will assign additional attribute labels based on users’ activity levels, survey response quality and accumulated rewards.
  2. 2、Users whose information passes MDQ’s quality verification gain access to more surveys, which also improves project execution efficiency. The system can quickly match attribute labels against project target population requirements to achieve precise sample distribution.
  3. 3、Attribute labels also serve as a quality control standard for MDQ’s post-survey inspection, to verify consistency between users’ pre-submitted personal information and responses provided during surveys.
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