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SHELL Brand Awareness ( video advertising) Online Survey


1.Project Requirements:

Region: 17 cities in China (Beijing, Shanghai, Guangzhou, Shenzhen, Shenyang, Harbin, Tianjin, Qingdao, Nanjing, Wuhan, Changsha, xi 'an, Hangzhou, Fuzhou, Chengdu, Chongqing, Kunming)

Sample Size: 4000(Beijing, Shanghai, Guangzhou: 400/city, other: 200/city

Target Population: Owner of private car



Project Analysis:According to customer request, the feasibility analysis: first of all, car ownership of respondents is 25% in the target city, the comprehensive estimate response rate at 35%, can accomplish the quota. When designed video test problems, is recommended that is no more than 10 minutes. Because it can facilitate respondents memory and test related indexes.

Execution Time: 1 day Programming, 1 day questionnaire test, 1 day send link test 4 days formally perform, 1 day data submission, total eight days.

The key points of implement

          1: When the user is watching advertisement, ensure fluency and limit time (before play out, can't jump to the next topic);

          2: Please send equally sample invites to avoid the user answering the questionnaire at the same time,

          3: The system automatically screened off quota sample which doesn’t meet with the project.

          4: It’s necessary to check the respondent information. With the system recording, if the related information can't match and more than three times, it’ll regard it as a bad sample, pull into the blacklist and no longer send survey invitation.


3.Questionnaire Presentation:

MDQ case


MDQ case