Service

MDQ boasts a self-developed product matrix that delivers comprehensive one-stop services integrating technology, sample resources and professional support, covering the full research workflow including respondent recruitment, questionnaire design, sample sampling, online focus groups, product trial & placement, and intelligent survey interviewing.
Customized to clients’ diverse demands across different product, market and business stages, MDQ provides end-to-end and full-lifecycle online research solutions built on premium sample resources and digital platforms, enabling clients to gain all-round insights into consumers.

Online Questionnaire Management System

The system is template-based with an intuitive interface, enabling users to finish questionnaire creation efficiently.
Rich, rigorous and scientifically structured surveys deliver a much better research experience for respondents.

Custom Question Types, Rich, Rigorous & Scientific Questionnaire Layout
Questionnaire Question Preview
Customizable Logo
Single-choice, multiple-choice and other question types to meet all your daily questionnaire needs.
Freely switch color themes

Online Qualitative Interview System

The system supports focus groups and one-on-one interviews with differentiated access permissions for three roles: moderator, respondent and participant. Users can join sessions online via WeChat Mini Program or PC.

It supports text, audio and video communication among moderators, respondents and observers. Additional features include material sharing, audio & video storage and export, audio-to-text transcription and word frequency statistics. Integrated with a quantitative questionnaire system, the platform also enables evaluation, scoring, voting and other related functions.

General discussion supports text and voice communication, enabling enterprise users and respondents to interact via text and voice messages.
Real-time voice mode enables audio call-based discussions, allowing enterprise users and respondents to communicate via voice and text.
Real-time video mode supports video call discussions, allowing enterprise users and respondents to communicate face-to-face via video.
Qualitative Interview Preview
Freely switch among the three modes
During discussions, you can collect required feedback through various question types including single-choice and ranking questions.
Diversified text input methods are available; voice can be converted to text for higher efficiency.

Advertising Intelligent Analysis System

Built as an AI intelligent analysis platform based on multi-dimensional data collection, this system can accurately simulate and thoroughly record users’ interactive behaviors with video ads and pre-roll ads across full scenarios, including the WeChat ecosystem (Moments, Official Accounts) and long-video streaming platforms such as Tencent Video and iQIYI.

It conducts real-time collection and modeling analysis of full-link data including pre-roll ad exposure reach, user viewing trajectories (completion rate, drag points, exit timestamps), and interactive conversions (click redirects, social shares, comment feedback). It generates visual user behavior heat maps and a delivery performance evaluation system, empowering brands to shift from experience-driven advertising to data-backed intelligent decision-making. This delivers three-dimensional improvements in ad exposure efficiency, user reach value and sales conversion performance.

Various models of mainstream long-video platforms to choose from.
Real-time collection & modeling analysis, driving multi-dimensional growth for brands.

Consumer Trial & Placement System

This application is developed for advertising testing and product trial & placement. Connected to the MDQ sample database, it delivers precise targeted pushes based on user attributes and supports efficient traffic acquisition. Users can submit trial feedback in various mixed formats including images, videos and texts. Furthermore, invitations for supplementary quantitative and qualitative research can be sent to users who provide key or high-quality feedback.

Strict application review criteria
Screening via questionnaire filling, photo or video uploads
Trial Report
Users can submit trial feedback in diverse formats, supporting combinations of images, videos and texts.
A wide variety of trial products are available, with target audience filtering supported.
Trial feedback can be presented in texts, images and videos, which intuitively demonstrate the advantages and disadvantages of trial products.

Own recruitment and promotion applications

This app caters to individual consumers and business operators alike. Its core feature allows users to manually record the birthdays of family, friends and other contacts. Powered by a systematic early reminder module, the application delivers timely push notifications before birthdays arrive. Based on users’ consumption habits and scenario requirements, it intelligently matches supporting products and services such as birthday gifts and party venues.

We have built a scenario-based service model deeply integrated with real users, accurate addresses and offline business districts. It not only meets individual users’ demand for convenient birthday preparation, but also provides merchants with an efficient service carrier to connect with potential consumption demands.

Add Birthdays
Users may record either lunar or solar calendar dates as preferred.
Add Anniversaries
Users can set anniversary reminder alerts as needed.
Freely switch between lunar and solar calendars to never miss any important moment.
Freely add birthdays and anniversaries, customize reminder alerts as you like, and never miss any important moment in your life.

Private Domain Traffic Intelligent Management Platform

Built upon robust digital marketing technologies and in-depth operation services, this system serves as an all-in-one private domain traffic operation and management platform. It supports diverse marketing approaches and fission communication, enables comprehensive user insight, boosts sales conversion and drives business performance growth.

The platform consists of a management backend and user portals. Each management backend can generate exclusive links for you, which can be embedded into WeChat Official Accounts and various e-commerce platforms. All traffic accessed through these links will be categorized as your exclusive private domain traffic, helping you quickly build and operate your private domain ecosystem.

Comprehensive social functions
Friendly interaction improves user engagement and maintains active & stable private domain traffic.
Multi-channel sharing
Facilitate integration of private domain traffic resources and customer insight analysis, providing data support for refined marketing.
User-friendly interface to boost user participation enthusiasm.
Integrate private domain traffic resources to provide data support for refined marketing.
MDQ

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MDQ will provide you with professional and efficient online research services

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